ROI Hunter – means the company ROI Hunter a.s., Id. Nr.: 516218997, with its registered seat at IL under the Governing low (Israel), incorporated in the Companies register kept by TLV company director the entity which supplies or provides the Service.
the Client – means a natural or legal person, who orders the Service from ROI Hunter.
the Party (or together the Parties) – means ROI Hunter or the Client, together ROI Hunter and the Client.
the Ad Account(s) – means predefined account(s) registered with ROI Hunter and associated with the ad account(s) of the Channels.
the Ads Content – means any and all information and files that the Client posts on the Channels by means of using the Service.
the Advertising Spend (also the Ad Spend) – means any and all charges payable by the Client for the advertising conducted with respect to the Ad Account on the Channels and regardless of whether the Client conducted advertising campaigns using the Service or not.
the Affiliate – means an entity, which is a subsidiary or a parent company of or under common control with the Party.
the Channels – means the Facebook and the Google as defined in these TaC.
the Channel Terms – means the Facebook Terms and the Google Terms as defined in these TaC.
the Facebook – means any and all advertising platforms in Facebook’s ecosystem including but not limited to Facebook, Instagram, Messenger and Atlas.
the Facebook Ads Guide – means any and all requirements such as but not limited to dimensions, file sizes and character limits for advertisements in each and all formats and for each and all placements from time to time and currently published on https://www.facebook.com/business/ads-guide.
the Google – means any and all advertising platforms in Google’s ecosystem including but not limited to Google, YouTube
the Google Terms – means any and all terms and conditions including policies, procedures and/or guidelines of the Google from time to time and currently published on https://www.google.com/ads/terms.pdf.
the Partial Contract – means contractual arrangements between ROI Hunter and the Client towards provision of concrete services. The Parties understand the Partial Contract as the Sales Order Form confirmed by the Parties, i.e. sent by the first Party and accepted by the second Party.
the Professional Onboarding Program – means a program of a scope and duration agreed in the Partial Contract organised and managed by ROI Hunter with the objective of setup of the Channel’s infrastructure and the Channel’s performance campaigns for the Client based on best practices of online advertising.
the Sales Order Form – means an offer to a conclusion of the Partial Contract made by the Client. The Sales Order Form contains identification of the Client, including but not limited to the Client’s bank details, contact person of the Client for purposes of providing of the Service, further conditions of the Service providing including but not limited to the period of providing, the specification of the Service, the inclusion of Professional Onboarding and its eventual fee, the valid ROI Hunter remuneration scheme, the payment method of resources to providing of the Service and other information required to the Service providing.
the Service – means the web-based features and services included in the Platform that enable the Client to manage, optimize and publish advertising campaigns on the Channels at scale together with any support provided by ROI Hunter.
the Terms and Conditions (also TaC) – means these terms and conditions applicable to the use of the Service. ROI Hunter may update and modify TaC from time to time and by continuing to use the Service after the date of publication of revised TaC the Client accepts the modification and the revised TaC shall enter into force after 30 days have elapsed from the date of publication of revised TaC. The Client may be notified by e-mail and/or by publishing on the website .
the Unlimited Self-Served Version – means the subscription service that entitles the Client to use the Platform to its full extent under these TaC.
- The Service
1.1. The Service consists of SaaS (“Software as a Service”) advertising tools and documentation provided by ROI Hunter and used by the Client via Internet. The Service can be used to create, manage and optimize the Client’s advertising campaigns on the Channels.
1.2. The Service operates between the Client and the Channels on which the advertising campaigns are being conducted, and it is the responsibility of the Client to provide that the output and results of the Service meet the Client’s expectations and requirements.
1.3. ROI Hunter grants to the Client a non-exclusive, non-transferable limited right to access and use the Service, against due payment of the agreed fees, solely in connection with the Ad Account(s) on the Channels.
- Rights and obligations of the Parties
2.1. The Client is required to have the Ad Account(s) on the Channels. The Client may add new Ad Account(s) to the Service.
2.2. The Client shall register the Ad Account(s) and sign up to the Channels in connection with which the Client wishes to use the Service.
2.3. The Client is obliged to pay the remuneration according to these TaC and/or the Partial Contract within the due date.
2.4. The Client is responsible for how the Client uses the Service and for achieving the intended goals and results of using the Service.
2.5. The Client is responsible for complying with all laws and regulations applicable to the Client’s advertising campaigns conducted using the Service. The Client is required and responsible for complying his acting in accordance with the Channel Terms.
2.6. The Client is obliged to verify factual accuracy of commercial communication in advertising materials, the Client is obliged to verify that the content of advertising materials shall not contravene rules of law – especially it shall not contravene rules of competition and unfair competition protection (e.g. misleading advertising, inadmissible comparative advertising etc.) shall not contravene rules of personality rights and/or intellectual property right of ROI Hunter or any and all third parties.
2.7. The Client shall not (i) attempt to copy, modify, duplicate, create derivative works from, frame, mirror, republish, download, display, transmit, or distribute all or any portion of the Service in any form or media or by any means; (ii) access all or any part of the Service in order to build a product or service or feature which competes with the Service; (iii) attempt to obtain, or assist any and all third parties in obtaining, unauthorised access to the Service; (iv) license, sell, rent, lease, transfer, assign, distribute, display, disclose or otherwise make the Service available to any and all unauthorised third parties; or (v) reverse engineer, decompile, decode, decrypt, disassemble, or attempt to derive any source code from the Platform (except and only to the extent any foregoing restriction is prohibited by applicable law).
2.8. ROI Hunter is obliged to provide the Service to the Client on the base of the Sales Order Form.
2.9. ROI Hunter shall confirm the Client’s registration and the Ad Account(s) in due course after having received the registration.
2.10. ROI Hunter is entitled to produce the Service as it deems appropriate. The Service and the Channels are constantly evolving and the features and availability of the Service may change without notice. ROI Hunter will endeavour to inform the Client of any substantial changes in the Service on its website or through the Service (in the Platform, the Platform’s chat, in the Platform’s support centre or by e-mail).
2.11. ROI Hunter shall have the right, in its sole discretion, to review, reject or remove any Ads Content transmitted by the use of the Platform.
2.12. ROI Hunter reserves the right to suspend, discontinue or restrict access to any portion of the Service at any time and for any reason and will not be liable to the Client in any way for possible consequences of the aforesaid. ROI Hunter shall inform the Client about any of aforesaid action in advance.
2.13. Defects which are applied by the Client properly, in a written form and on time, is ROI Hunter obliged to remove at the earliest possible time.
2.14. ROI Hunter is entitled in its sole discretion to suspend the Service providing in case of the Client’s delay with payment of remuneration for the Service without notice to the Client.
2.15. ROI Hunter is entitled to use the Client’s name and logo as a reference for advertising purposes.
2.16. ROI Hunter is entitled in its sole discretion to change the working methods, hardware, data communication links, software, user interface or other system components used in the providing of the Service.
- Professional Onboarding Program
3.1. If the Parties agreed so in the Partial Contract, the Professional Onboarding Program (the PO) is a part of the Service.
A scope of the PO is agreed in the Partial Contract and the PO may contain for example:
an audit and setup of the Client’s infrastructure;
a help with setup of the Ad Account(s) and/or advertising campaigns on the Channels;
an assistance with marketing campaign running and/or performance optimization on the Facebook.
3.3. If the PO is a part of the Service in any form and scope the Client is obliged to:
Commit to a test budged of a minimum of EUR 10,000. – per calendar month for the period of the PO if not explicitly specified otherwise in the Partial Contract.
Provide ROI Hunter with historical performance of the Client’s previous campaigns (the Benchmark) as a base to set up the Key Performance Indicators (the KPIs).
Provide ROI Hunter with all the necessary access to the Ad Account(s), Google Analytics and the Client’s website if these are required by ROI Hunter to setup the Client’s infrastructure.
Provide ROI Hunter with creative work that is needed to run static banner campaigns on the Facebook or Dynamic Creative Optimisation campaigns on the Facebook.
3.4. The fee for the PO is stated in the Sales Order Form. The fee is payable upon conclusion of the Partial Contract.
- Renumeration, fees
4.1. The Client is obliged to pay ROI Hunter the fee for use of the Service.
4.2. The fees are agreed upon in the Partial Contract or in any bilateral amendment of the Partial Contract.
4.3. The fee shall be calculated and invoiced based on the rules and with periodicity set in the Partial Contract.
4.4. The minimum monthly fee is agreed upon by the Parties in the Partial Contract. The minimum monthly fee is used unless the fee for using of the Service exceeds the amount of the minimum monthly fee.
4.5. If the relationship between the Parties is terminated as described hereinafter in Section 7, for the last month of use, the higher of the fee for use of the Service and the minimum monthly fee is charged if the relationship had terminated before the end of the calendar month.
4.6. ROI Hunter may change the fees from time to time. The change enters into force after 30 days have elapsed from the announcement of the change by e-mail. The change does not affect the fees for invoicing periods commenced before the effective date of the change. In case of a price change the Client is entitled to terminate the Service to end on the effective date of the price change by notifying ROI Hunter thereof in writing at least 14 days before the effective date of the change.
4.7. The fees are VAT exclusive. VAT is charged in accordance with the law in a legal amount. The price including VAT is stated in a tax document (an invoice). The tax documents (invoices) are due within 21 days from issuing the invoice unless stated otherwise in the tax document (an invoice). The payment is settled by a transfer to ROI Hunter’s bank account specified in the Sales Order Form and/or in every issued invoice. The entire invoicing is realized in EUR or other currency specified in the Partial Contract.
4.8. In case of the Client’s delay in settling payments for remuneration, ROI Hunter reserves the right to terminate or put on hold the Client’s right to use the Service with immediate effect and without notice and the Client is obliged to pay the contractual penalty 0,05% of the whole unsettled amount for each day of delay with payment until the whole unsettled amount and the contractual penalty according to these TaC is credited to ROI Hunter’s bank account specified on each issued invoice and/or specified in the Partial Contract and/or specified by e-mail from the Finance Department Contact of ROI Hunter. In case the Client loses temporarily or otherwise the right to use the Service due to delay in settling payments, the Client is liable to pay any and all fees according to these TaC including but not limited to the fees billable for the duration of the notice period, fees billable for the period during which the Service has been suspended due to delay in settling payments for remuneration even if the Client does not use the Service during any such period. The Client’s inactivity does not constitute a right for a refund or a discount of any kind.
- Responsibility, limitation of liability
5.1. The Client warrants that the Ads Content submitted by the Client by means of the Platform complies with these TaC and all applicable laws, codes and the best practices of online advertising. All ads managed by means of the Platform must be fully compatible with the Channel Terms and especially the Facebook Ads Guide where applicable. The Client is obliged to acknowledge such terms and guidelines.
5.2. The Client is responsible to ensure that any and all data or use of the Service shall not infringe on any copyright, protected trademark or any other proprietary right held by any and all third parties without owning an explicit written consent given by such third party or third parties governing the scope of fair use.
5.3. The Client is responsible for damage arising from publishing of any and all advertisements, its content or communication to ROI Hunter or to any and all third parties.
5.4. The Client undertakes not to use the Service for unlawful purposes or against the Channel Terms. The client also undertakes to comply with ROI Hunter’s reasonable directions and requests related to the Service. In the case the Client grants its subcontractor(s) and/or end-customer(s) an access to the Service, such subcontractor(s) and/or end-customer(s) shall be considered equivalent to the Client for the purposes of these TaC and the Client shall be responsible for the actions and omissions of such subcontractor(s) and/or end-customer(s) as well as their compliance with these TaC.
5.5. ROI Hunter endeavours to make commercially reasonable efforts to provide that the Service is available for use on 24/7 basis excluding temporary maintenance, updating or repair breaks. ROI Hunter does not assume any liability for usage interruptions or breaks, but it endeavours to inform the Client of the breaks whenever reasonably possible. ROI Hunter does not warrant that the Service will be uninterrupted or error-free. However, ROI Hunter agrees to use commercially reasonable efforts to be at the Client’s disposal in order to support the Client and to correct any material error or deficiency in the Service.
5.6. The warranty does not cover errors or deficiencies attributable to one of or a combination of (a) changes to the Service made by the Client which have not been approved by ROI Hunter in writing; (b) use of the Service contrary to these TaC, or use of the Service contrary to the written instructions given by ROI Hunter; (c) use of the service contrary to the Channel Terms; (d) disturbances and/or interruptions in the Service due to data network; (e) any and all services and/or products not supplied by ROI Hunter; (f) other similar reason outside of the Service.
5.7. The Client acknowledges that the use of the Service is dependent on the Channel on which the Client’s advertising campaigns are carried out and that the actions of the Client and any and all third-party data providers may also affect the use of the Service. ROI Hunter does not accept any liability for the operation and function of any and all third-party products and services or actions or omissions of any and all third parties including but not limited to the third-party data providers, the Client or the Channels or any and all third parties who operate on the Channels.
5.8. ROI Hunter is not liable for any delay in performance of its obligations under these TaC caused by circumstances that were not reasonably foreseeable by ROI Hunter at the time of the acceptance of the Sales Order Form by ROI Hunter and the effects which could not reasonably be avoided or overcome, including but not limited to reduced or disrupted access to the Channels, disruption or delay in external networks or Internet connections or shortage in power supply. ROI Hunter is not in any case liable to the Client for any lost profits or other consequential, special, indirect, or incidental damage arising out of or in connection with these TaC or use of the Platform or use of the Service or combination thereof, even if the Client has not been notified of the possibility of such damage, and regardless of the legal theory on which any such damage may be based.
5.9. ROI Hunter is not liable for any errors, costs, loss and disclosure of or related to the Ads Content or other information or data not being transferred to or published on the Channels or caused by a malfunction in a transfer facility.
5.10. The Client is responsible for fulfilling the requirements of the Personal Data processing towards persons targeted by the Service of the Client. The Parties use the Personal Data to target the Service provided by ROI Hunter to the Client. The Client is solely responsible for any breach or damage arising from the Personal Data processing of persons targeted by the Service.
5.11. To the extent allowed by law, ROI Hunter does not have any other responsibility or liability for the Service. The Service is provided “as is” and “as available” and ROI Hunter expressly disclaims all other express or implied warranties, including but not limited to the warranties of merchantability, non-infringement, correctness and fitness for a particular purpose.
5.12. ROI Hunter’s total aggregate liability under these TaC may not in any calendar year starting from the day the Client started using the Service exceed an amount equal to the aggregate amount of fees received by ROI Hunter from the Client under these TaC during the twelve (12) months preceding the event giving rise to such liability.
- Protection of information, confidentiality
6.1. In fulfilling the obligation resulting from the Partial Contract between the Client and ROI Hunter may occur the exchange of information that is considered confidential.
The Parties consider (i) the information referred to in Section 6, Par. 1; (ii) all the information that becomes known to the Parties in negotiating the conclusion of the Partial Contract; (iii) all the information that becomes known to the Parties in provision of the Service and in connection therewith; as confidential. The Parties undertake to preserve confidentiality even after termination of the contractual relationship between the Parties. The Parties are not entitled to disclose any and all such information to any and all third parties without the prior written consent of the other Party and are obliged to protect them from disclosure or communication to any and all third parties in any manner whatsoever.
An exception to this obligation is:
an obligation to disclose information and data if so provided by applicable law (even in such a case a Party is required to ensure that information and data are only communicated to the necessary extent);
a provision of information and data to the Affiliate. The Affiliate and persons acting on behalf of the Affiliate are obliged to preserve the confidentiality of the information to the same extent as the Parties.
a provision of information to ROI Hunter’s subcontractors to an extent necessary to perform a subcontractor’s service to ROI Hunter in case a written agreement that binds such contractor to protect the Client and their data to the same extent as is required of ROI Hunter.
6.3. Notwithstanding the confidentiality provisions, ROI Hunter may collect, analyse and use aggregated, deidentified technical data and related information from the Client’s account (such as product or feature usage, device metrics/metadata etc.) to facilitate market research and analysis, quality control, product development/improvement and to provide support and maintenance services. ROI Hunter may use and/or store such data and information and material derived from such information. In addition, ROI Hunter may disclose such data and information and material derived from such information, as long as it is in a form that does not identify or is not attributable to any individual or company. The Client grants ROI Hunter a perpetual, worldwide and royalty-free license to use, modify and distribute derivative works based on such data.
6.4. Each Party shall promptly upon termination of the Service (or when the Party no longer needs the material or information in question for the purposes of the Service) cease using confidential material and information received from the other party and, unless the parties separately agree on destruction of such material, return the material in question (including all copies thereof). Each Party shall, however, be entitled to retain the copies required by law or regulations and ROI Hunter may use information in the connection with the clause 5.3.
6.5. The confidentiality and non-use obligations set out herein will remain in force for five (5) years from the disclosure of each respective confidential material and/or information.
6.6. If any Party verifiably breaches the obligation under Section 6, Par. 2 and/or Section 6, Par. 4, the other Party is entitled to claim payment of a contractual penalty of 100.000 USD.
- Establishment and termination of a contractual relationship
7.1. The Partial Contract is based on the Client’s written Sales Order Form signed by the Client and delivered to ROI Hunter with specific terms and conditions for the provision of the Service and accepted by ROI Hunter. ROI Hunter’s acceptance which contains a disagreement with any of the conditions listed in the Sales Order Form and/or a draft of different terms and conditions shall not be considered as acceptance but shall be considered as a new proposal.
7.2. The Parties agree that the delivery of the Sales Order Form and the acceptance may also be effected by e-mail. Such e-mail contains a scanned document signed by an authorized representative of the Party. The Client is obliged to send the signed Sales Order Form in written form to ROI Hunter’s registered seat within 3 days of the delivery of the acceptance of the Sales Order Form by ROI Hunter, unless the Parties agree otherwise. In case the Partial Contract does not take place in the above-mentioned manner, the Parties agree that the Partial Contract is created tacitly on the date of the first provision of the Service by ROI Hunter under the terms and conditions stated in the Sales Order Form sent by ROI Huner